I worked alongside the team to come up with new digital products that match their brand identity and consumer needs while also bringing in different options to boost revenue.
Travel Guides
To this
From this
Curated Travel Guides
I outlined the content structure, illustrating potential inclusions. In addition to the customary cultural insights and trip planning details, I recommended specific guides for Instagram-worthy spots, location-based dress codes (like what to wear in Greece or Bali), and a Google Maps Legend for convenient mobile access, reachable through a QR code in the guide.
Given the brand's emphasis on couple travel photography and digital nomad courses, I leveraged my travel background and understanding of the brand's audience, and previous content. Recognizing their focus on these elements, I proposed enhancing their content strategy by crafting visually appealing travel guides.
Travel Guides
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A passport to an unparalleled journey, the digital guides cover over 130 pages of essential information, insider tips, and local insights for an enriching travel experience - making it the ultimate companion.
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Chapter Guide:
Location Fun Facts
Useful Local Words
Good to Know
Best Accommodations
Transportation
What & Where to Eat (including local cuisines)
Main Locations to See
Exciting Things To Do
Day Trips
Travel Planning
Space to Save Your Memories
Navigate using the Interactive Google Maps guide, continuously updated with new finds for hotels, restaurants, cafes, and bars.
Instagram Guides
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Whether you're a seasoned influencer or a casual Instagram enthusiast, the Instagram Guide ensures that your social media feed becomes a visual masterpiece, capturing the essence of your travel adventures and making every post a work of art.
Everything you need to know for Instagram-worthy shots is consolidated in one place.
Save time and effort by having all the details, from maps to opening hours, readily available for each location.
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Explore meticulously curated locations, each with opening hours and insider tips.
Elevate your Instagram game with valuable photography tips.
Navigate effortlessly with the Interactive Google Maps guide.
