As one of the Social Media Managers for The Westin Dragonara, a luxury 5-star resort in Malta, I developed and managed a monthly content strategy that reflected the elegance, lifestyle, and experiences the property offers. The goal was to showcase both the resort and its surroundings as a must-visit destination — through elevated visual storytelling across all platforms.
Social Media Content Strategy & Management
My Work Included:
Creating a cohesive monthly content calendar (posts, reels, stories)
Producing and sourcing content that highlighted resort features, events, and Malta’s local beauty
Balancing promotional goals with aspirational storytelling and user engagement
✧ Monthly Calendar Overview
I planned and executed a tailored content schedule to align with The Westin Resort’s refined aesthetic and wellness-first brand message.
We maintained a consistent rhythm with 4–5 posts per week, 2 reels per month, and 5 stories each month. Content focused on showcasing the resort experience, promoting key outlets, and inspiring travel to Malta.
Main themes included room categories like the Bay Suites and Penthouses, dining at Quadro and Palio’s, destination highlights from Malta and Gozo, as well as curated content from guests and influencers. We also integrated wellness-driven messaging through Westin’s “Eat Well,” “Sleep Well,” and “Feel Well” brand pillars — keeping the content inspirational yet strategic.
✧ Feed Content (Posts + Reels)
Branded Visuals & Destination Storytelling
Feed posts were designed to showcase Westin’s amenities and experiences with high-quality visuals, while Reels highlighted events and guest experiences. Seasonal promotions and wellness messaging were also featured. Each piece was tailored to enhance brand perception while increasing engagement and awareness.
✧ Story Content & Guest Interaction
Daily Stories engaged and inspired guests, featuring real-time offers, event highlights, and local gems. They sparked the desire to travel, emphasized the perfect moments for a getaway, and showcased the exciting experiences awaiting guests. With interactive polls, Q&As, and guest content, each story kept the audience connected and eager for more.
